|Guiding Steps to Your Career: Social Networking for Career Opportunities
By Jennifer Heth and Karen Graham, Senior Recruiters
In recent years, there has been much ado over social networking as it relates to finding a new career opportunity, but is it just hype? Does being an active social networker really increase your odds of landing that new dream job?
There are no clear-cut answers to these questions, but what is for certain is that being a savvy social networker can only help when it comes to getting an edge on the competition in this highly competitive employment market.
Social media may not be a tool you use for every job you’re interested in, but it is good to know how to use it. Social media can help you be one of the first to learn about new job openings, to "sell" yourself to a potential employer, to connect with decision-makers at the organization where you would like to work, and to learn more about the company culture.
While many of us use social media for personal connections, here are a few easy tips for using these sites for career-seeking purposes:
- Maintain a professional image. Make sure that you align your social media image with how you want a prospective employer to perceive you.
- Don’t be afraid to network. Hiring managers and CEOs whom you would never be able to get on the phone are often accessible on Twitter, Facebook or LinkedIn, and sometimes willing to interact with job seekers directly.
- Keep your interactions positive and professional. This is important. Don’t use social media as an open forum to blast your previous employers or vent about not being hired for a particular position. This can be viewed very negatively by prospective employers.
Want to see how social media can help you land your next job? Read this blog post about how Trish Freshwater used social media to get hired by Sodexo.